Microsoft is making the Mac look old and outdated
Microsoft has been busy updating the PC and Apple has been devoting it’s time to mobile instead of keeping up in the PC and laptop department.
Once buying a Mac was getting cutting-edge technology. But now you’re getting old, stale ideas in a thinner lighter case.
PC sales have become sluggish in the past few years due to the small margins of profits companies are able to obtain because consumers are now viewing these devices as stone age tools.
The feeling is that PCs are a thing of the past and within the next decade the smartphone and the tablet will take over the market.
Microsoft is making the PC attractive again with the Surface and Surface Pro line, then the Surface Studio. And now we have companies developing “Always Connected PC” which will bring cellular access to portables in a useable way. This has the potential to be big.
Microsoft’s Windows 10 S a more streamlined version of Windows 10, is Microsoft’s attempt at taking the desktop platform and spinning off a modern mobile platform to compete with the iPad.
Microsoft is developing things to increase an interest in areas to increase their product sales.
Yes Microsoft still has a lot of work to do but since Nadella took over the company things are looking up.
Let’s take a look at what Apple has been up to with the Mac.
It put a Touch Bar in MacBook Pro a few weeks ago after letting it rot for years but has not done anything with the MacBook, MacBook Air, iMac, and Mac mini, like they don’t even exist.
Here’s data collated by MacRumors on how long it’s been since the different lines were updated (correct at time of writing):
- MacBook – 407 days
- iMac – 596 days
- MacBook Air – 814 days
- Mac mini – 958 days
- Mac Pro – Over 1,200 days (excluding last cursory refresh)
However Apple can let the PC line go dormant because Apple is not a computer company any more. It’s now a Iphone company and that’s great for Apple, but for people who use Macs and need Apple to update its line it’s not so great. I believe the MacBook Air or Mac mini are headed for the trash bin and updates will not be coming.
Even though Apple’s success is not due to the Mac the desktops and portables are still part of the ecosystem, and having devices that support the iPhone and iPad is still important because it keeps people in the ecosystem. If there are no new Macs, people will start to look elsewhere, and that weakens Apple’s grip on users.
It looks like Apple has dropped the ball and Microsoft, along with its army of OEMs, is ready to pick it up.
And gather new cutomers.